All projects
OFFSET street-level ad, showing the logo and the tagline The Slight Shift
PROJECT / 2026

Offset

Branding Social Media AI Photography

About

OFFSET is a contemporary eyewear brand built around the idea of The Slight Shift — the belief that a subtle change can transform the way we see and express ourselves.

OFFSET logo mark, with the tagline The Slight Shift
#1B1E21
#343A40
#D6D9DE
#ECECEC
OFFSET bags, collection catalog and keychain

The brand reimagines eyewear as an everyday object with a distinct point of view, balancing fashion and functionality.

OFFSET lens spray, postcard envelope and box with glasses
OFFSET care guide and printed sheets, EST. 2026, with a pair of glasses

From the identity and packaging to the product naming and art direction, every element was designed around the same idea: finding something different in the familiar.

OFFSET Instagram grid, showing six posts
OFFSET Instagram story templates
OFFSET Instagram profile and website, shown on a phone and laptop
OFFSET campaign close-up — offset, the slight shift